Technology Marketing Copywriter

I provide exceptional branding, strategy, content and copy for tech innovators and digital solutions

20+ years of tech marketing experience, starting on the motherboard

From CPUs and MCUs to advanced data-driven solutions, I’ve tackled it all.

Traditional software  and SaaS

Silvernest

Netsuite Cloud ERP

(via Bridgepoint Consulting)

Evernote

Spredfast

(now Khouros)

Phunware

Scalable

Chips and hardware

Dell

AMD

Motorola

Data science, AI and ML

Secondsight.ai

Trovo.ai/Job.com

Anaconda

NICE

Data World

Bractlet

How I approach working with technology clients and telling their stories:

Here’s my approach to technology clients and tech storytelling:

Hello, devs and engineers: Meet your friendly translator.

I have broad experience across multiple tech domains, and I know how to speak geek. I also know how to refine critical concepts into ideas that everybody can embrace.

“How it works” isn’t the same as “why people should buy it.”

While explainer content is often necessary, features and functionality aren’t the same as value and benefits. I’ll help you unlock your true value proposition, so we can build from there.

Funders, decisionmakers, daily users... they’re all just people.

Empathy and humor don’t show up that much in B2B marketing. That’s a shame, because each one of us has a beating heart in addition to a brain. Great strategy and creative connect with both.

Everybody’s too busy? Fine, I’ll turn myself into an SME.

Give me a complex challenge, emerging solution or a tech market I haven’t seen yet, and I’ll happily dive in and get smart fast.

Client Impact

Project Goal

Launching the first AI-driven vertical platform for digital risk telemetry

Services Provided

Early branding, web content, product design support and UX content

Capabilities

Branding & Strategic Messaging 

Startups & Emerging Tech

A great tech marketing copywriter becomes the bridge between your founder(s), devs and engineers, revenue team and the outside world — funders and prospects at every level (C-suite, purchasing, daily users). I have years of experience developing value propositions, key messages and brand stories for all kinds of technology. I can help you tell the underlying story of how the tech works, as well as the value story of why people should fund, buy or use it.

Brand Refresh & Messaging Update

Existing Solutions

Sometimes you need a fresh perspective to see your brand differently. You need a creative, strategist and copywriter who has the fundamental technology marketing chops to get to work quickly — no hand holding — and come back with truly relevant ideas. I can help you revitalize your value propositions, message platforms, branding and campaign creative.

Website Content  Writing

From a landing page to an entirely new website, your digital home has to reflect your brand while also connecting with your audiences. I’m an experienced content expert who knows how to speak to different user personas and targets, and work closely with UX design to maximize impact and conversion. I’ve spent most of my career creating digital content for a host of different brands. I’ll help you discover and develop what really clicks.

Product & UX Design

Whether you’re building an app-based tool or an entirely new software solution, good UX content is critical. I can help you understand the user’s perspective and give them what they need at each touchpoint. I have loads of experience in developing a brand UX voice (or more than one) while remaining consistent, scannable and useful. Plus, I’m always happy to work alongside visual designers and product leads, crafting each screen, userflow and resource for maximum impact.

Video Concept  & Script Writing

Technology brands often need videos to help explain and market solutions. From sizzle reels to explainers and walkthroughs, I have years of experience writing video scripts, working with producers, and even providing professional voiceover for tech clients. I know how to break complex ideas down into bite-size chunks that communicate clearly in seconds, and create video scripts that are efficient and cost-effective to produce.

Martha excels at finding clarity in the complex and turning that into a creative foundation of ideas, messages, insight, and meaning that’s often proven invaluable to the entire project. Martha has a deep understanding of brand, experience and technology. Very collaborative, a great communicator, wonderful with clients, and soooooo easy and enjoyable to work with. In short, she has made every project we’ve worked together on easier and better.