I’m Martha Chang.

I’m your new favorite Chick Creative

Professional, experienced copywriter and voice talent, specializing in technology and healthcare marketing

I bring out the essential spark in your brand, product or project so you can connect more clearly and authentically.

Razor-sharp insight

I have the industry-specific experience and expertise to get up to speed fast, analyze the key problems and pull out hidden truths.

Genuine humanity

I infuse empathy and “real people” connection in every word, so you can reach your audiences as people — not just targets.

Focused creativity

I love to razzle-dazzle, but always in service of client goals. When talent and skill meet smart strategy, great things happen.

In technology and healthcare marketing, the learning curve is too high for most creatives.

Extremely complex and rapidly changing industries

Complicated, highly specialized products and services

Decades of entrenched jargon combined with ever-evolving terminology

Dense and hard-to-find background and reference materials

Industry-specific legal and regulatory constraints on claims and other verbiage

High audience expectations for authenticity and understanding

I’m not most creatives.

You don’t need just any ol’ creative. You need a chick that really gets it.

Rooster folk art toy, symbolizing a Creative Director or Account Supervisor who needs a healthcare or technology copywriter

You’re a Creative Director or Account Supervisor and you’ve got a gap on your creative team.

Maybe it’s a branding assignment for a new healthcare client. Digital content for a tech start-up. Or creative strategy with some ad-like objects to help sell things through. Whatever your unmet client need is, you know junior writers and ChatGPT aren’t going to cut it.

Toy chicken wearing roller skates, symbolizing an ad agency producer or creative looking for an expert voice talent

You’re an Agency Producer or Creative looking to turn that technical script into voiceover gold.

Technology explainers have to actually engage people. MOA videos need to sound smooth, no matter how much legal has turned the script to swiss cheese. You need a seasoned voice talent who can take it all in stride.

Toy rubber chicken in a frying pan, representing a digital design or web development company needing expert content help

You’re a growing Digital Design/Web Dev firm, and you need real content help — yesterday.

Half the time, clients come to you for a website, but they really need creative strategy. When they do have decent branding and messaging, they may not have time to provide really great content. Even the best IA needs support from a creative and content expert.

Chubby toy hen, representing a marketing director who needs a specialized technology or healthcare copywriter/content writer

You’re a Technology or Healthcare Marketing Director, looking for a go-to copywriter/strategic partner.

It takes too long to get agencies and design firms up to speed, but you can’t do everything yourself. You’ve got a website refresh coming up, a new launch to support, or a thorny messaging problem to solve. Where’s that “Super Copywriter” when you need one?

Wooden hen toy, symbolizing a digital product design lead needing a technology or healthcare writer and UX/branding expert

You’re the Digital Product Design Lead and that brand story or UX voice just won’t write itself.

The big engineering brains struggle to translate value into everyday words. Dev guys aren’t so great at helper content. It takes special skills to dive into naming, messaging, web content and even UX/user support — especially when the product isn’t out of Beta.

Rooster figurine, representing a video production company looking for a unique scriptwriter and voice talent

You run a Video Production Company and you need a scriptwriter and voice talent you can trust.

You’ve got a project in house, but nobody to write the script. Even worse — the subject matter is tricky, like technology or healthcare. Maybe you’re sick of doing scratch tracks yourself. Maybe you want more for your clients than AI voice talent.

If any of the above sound familiar, I've got it covered.

LATEST INSIGHTS

Newsletter – May 2025

Thinking about: Panic at the brainstorm! AI is stealing all the snacks! Did you read this yet? Yes, AI will redefine marketing – but not the way you’d expect. The author, Tom Goodwin, says we’re at the “AI As Sparkly Magic Wand” stage and I tend to agree. He says,“This phase brings hype, confusion, false […]

read all about it

When you need words that evoke the right emotion, drive the right action and simply nail it, Martha is your person. She drills down for the story that really needs to be told, wraps her head around who needs to hear it and how they’ll hear it best, and then she writes. And delivers on time. And will chase you down for input to make the work better. In all, she’s a professional and a joy to work with.

— Barbara Wray, SVP Strategic Growth, Wick Marketing