Thinking about: Panic at the brainstorm! AI is stealing all the snacks!
Did you read this yet? Yes, AI will redefine marketing – but not the way you’d expect.
The author, Tom Goodwin, says we’re at the “AI As Sparkly Magic Wand” stage and I tend to agree. He says,“This phase brings hype, confusion, false promises, and a lot of reinventing the wheel with new labels. We’re not transforming processes – we’re slapping ‘AI’ on stuff we used to just… do.”
But a lot of us are also at the “AI as Boogeyman” stage, and I get it. But c’mon, people thought the Internet was going to trash our jobs as creatives and we’re all still here.
Machine learning, LLMs and what we call “AI” today are already changing processes and workflows in our industry. I’ve written for lots of clients creating AI-driven solutions and platforms and I’m not scared.
Craftsmanship is getting sped up. Brainstorming is expanding exponentially. Context is easier to grasp. But the real spark of inspiration is inherently human — and that can’t be automated. So pass the snacks and let’s keep pushing.
Working On:
- A bunch of patient stories for a Class II medical device — using AI to help me quickly understand all the details of specific diagnoses, protocols, and clinician concerns, so I can make each story more authentically human
- New VO for Cetaphil skin care product launch (posting soon!)
- Draft 1 of a technology explainer video script
- New content for a SaaS solution in the security intelligence space
- Talking to everybody about ANDOR and SINNERS
Shout out to: DAWA STUDIOS
Lighting. cameras, sound and space — it’s all free at DAWA Studios for BIPOC content creators that need support to bring their unique visions and stories to the world.
So if you need space for your own shoot or podcast or whatever, check out DAWA Studios.
Revenue from corporate and non-BIPOC clients helps subsidize their work in the community. Which is awesome!
Enthusiasm is an engine. What gets you amped up lately?
