Anchoring a start-up technology marketing and content team for a rapidly growing mobile experience development firm
From 2014-2018, I was the primary technology marketing content resource for Phunware, an Austin-based mobile app development company. As the content team began to grow, I developed a very wide range of thought leadership, demand gen and sales enablement materials. Phunware relied on my creative and strategic skills, as well as my ability to craft stories to connect with widely varied target verticals — including healthcare, airports, travel and tourism, and more.
Challenges
Phunware needed to build a robust content marketing operation from the ground up in order to build awareness and generate leads
- Using location marketing and wayfinding as a lead offer, Phunware sought to provide solutions for a broad range of markets that had yet to realize the full potential of mobile for their customers
- As her role in the company rapidly grew from individual contributor to a member of the executive team, my client needed a content creation partner she could count on for high-quality deliverables as well as long-term strategic thinking.
Impact
- Developed dozens of technology content marketing pieces — including eBooks, blog articles and whitepapers
- Helped establish and evolve brand voice and solution messaging across all verticals (healthcare, airports, retail, hospitality and more)
- Contributed directly to help the organization exceed marketing and sales milestones required to achieve public offering in 2017
“Martha made a HUGE contribution to the launch of our Healthcare product at Phunware. I worked hand in hand with Martha and over the course of a year, we were able to go from having a product that was just in the ideation phases to a product that was rolling out at some of the largest healthcare systems in the US. Martha was a true pro and made such a big contribution to ensuring that every point in our sales cycle was covered from a content perspective. I was amazed how quickly she was able to write content for us — not only did she produce great content, she also made significant strategic contributions to our overall marketing plan. It’s been great to see our sales team feel so well covered in such a short period of time. I highly recommend Martha!” – Marie Garrison, Phunware
“Martha is an amazing writer! She has an uncanny ability to take even the most mundane topic and translate it into a fascinating piece of content that anyone would enjoy reading. Her deep understanding of complex business concepts and emotional intelligence allow her to create content that is easily understood and appreciated. I highly recommend Martha for anyone looking to create high-quality content that grabs the reader’s attention and leaves a lasting impression.” – Blake Holesovsky, Phunware